In 1977, Rexall, the owner of the Tupperware brand, sold its namesake drugstores and renamed itself Dart Industries. These would lead to scheduling of a Tupperware party. A comparison technique called "carrot calling" was used by the representatives wherein they would travel door-to-door in a neighborhood and ask housewives to compare carrots placed in a Tupperware container with anything that they would have ordinarily left them in. Tupperware expanded to Europe in 1960 when Mila Pond hosted Tupperware parties in Weybridge, England, and other locations around the world. The company continued the Tupperware parties and rewarded top-selling women. ĭuring the early 1950s Tupperware products gained popularity and sales increased. Later, she created Tupperware Parties Inc. Brownie Wise (1913–1992), a former sales representative of Stanley Home Products, started organizing more of these parties and was soon made vice president of marketing in 1951. The party plan called Tupperware party enabled women of the 1950s to earn an income while keeping their focus in the domestic domain. Tupperware developed a direct marketing strategy known as the party plan to sell products. The product became notable with a sale through presentation idea, held in a party setting. The polyethylene plastic containers could be used in households to contain food and keep them airtight, which featured a "burping seal" that was patented in 1949.
Colourful Tupperware containers Early years Įarl Tupper (1907–1983) asked for pure polyethylene pellets from Dupont to build Tupperware products in 1938, He developed the first product in 1946 in Leominster, Massachusetts.
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